This project was carried out during a five-month full-time internship at Netvlies Internetdiensten (Breda, The Netherlands), which is a small company (+/- 40 employees) that provides the full package of internet services - from a marketing strategy to full implementation and maintenance/support of websites and web applications - whilst advocating the Agile mindset and applying the SCRUM method.

For the internship assignment - a project that is carried out within the internship and is expected to occupy 50% of the intern's time - a proposal for one of Netvlies' clients was presented and accepted. TravelActive is an organization that offers extracurricular travel opportunities or cultural exchanges (often combined with volunteer work, projects or studying) targeted towards the millennial generation: they promise a full-package service that is both professional and of high quality. After TravelActive went into business with Netvlies a new marketing strategy and a state-of-the-art website have been delivered, which has resulted in an astonishing increase in conversion. Despite initial success, the proposed internship assignment was to iterate this website by empathizing more with the target audience: the TravelActive website 'only' presents an overview of all the programs that are offered, including all detailed content pages of each program, whilst it is generally known that the millennial generation tends to orientate through reading reviews and experiences of people that they can relate to. The internship assignment was dedicated to the main goal of keeping the TravelActive-traveller engaged with TravelActive before, during and after their travels.