User Experience Design Theory & Practice

UX Portfolio, Challenge & Manifesto

The course User Experience Design Theory and Practice is an RDD Track course that consists of three separate aspects: (1) establishing a thorough understanding of user experience theory in the context of design by individually delivering a UX Portfolio, (2) applying different methods for empathic design through a design brief specified by the company Philips, by collaboratively delivering a UX Challenge and (3) critically reflecting on theoretical views on UX and taking position, by collaboratively delivering a UX Manifesto.

For the UX Portfolio, I carefully picked a selection of articles on UX theory from the list of literature that had been made available, based on subjects that I personally felt drawn towards. The selection covers ideas on what UX design is exactly, how it should be addressed by an Industrial Designer and research on psychological processes that are interesting to translate into UX applications and propositions. In my 'Personal UX Proposition' I focus on my newly gained insight: the importance of the temporal aspects of use [1], when designing for a user experience. Moreover, through participation in this course, I gained the insight that one cannot design a user experience, one can only design for a user experience [2].

For the UX Challenge, I was placed in a design team that was challenged by Philips to present an extensive UX concept for a realistic virtual nurse integrated in a smart changing room, focussing on visualization, behavioral aspects and interaction aspects that would aid the preparation process for a CT/MRI scan. The main stakeholder that was focussed on was a patient who has an appointment for a CT/MRI scan, but the values of other stakeholders involved - the hospital staff, the management and Philips - were also taken into account. A concept was designed in which Tyler - a virtual Golden Retriever - serves as a playful and comforting guide throughout the preparation process. Furthermore, a mobile application was designed to address the anticipated UX prior to the appointment.

Finally, for the UX Manifesto, I collaborated with Else Bolder in which we took the position that in traditional Human Centered Design (HCD), the user is considered the king, the central concern and as leading in all design decisions throughout the process. However, treating the user as the sole generator of input leaves the designer with limited view and limited understanding of the bigger picture, since the user him or herself cannot touch upon the unknown and the subconscious. A UX designer should always be capable to board a helicopter in order to gain vision on all importent UX elements revolving around the user and therewith implement modern HCD methods.

AFFILIATION
Master Industrial Design (TU/e)


ACTIVITY

Research, Design & Development Track Course


COURSE NAME
User Experience Design Theory & Practice


CLIENT
Philips


COURSE COORDINATOR
prof.dr.ir. J.H. Eggen


PERIOD
S2 Q1 (2018/2019)


TEAM
Individual (UX Portfolio)

Else Bolder, Shrivaas Madapusi Sundar,
Yunjie Liu, Akshay Kundur Rajendra Prasad, Tjalke Zijlstra (UX Challenge)

Else Bolder (UX Manifesto)


Keywords
User & Society, Digital Design, Interaction Design, User Experience Design, Voice Assistant, UX Literature, Positioning


GRADE
7/10

Development

UX Portfolio
This course represents the first time that I was explicitly asked to be critical towards the academic work that I was presented with, which was a bit scary, to be honest. I felt outside of my comfort zone and outside of my league to criticize - and therewith also somehow judge - published academic work: something that I look up towards, because it is an accomplishment that I currently consider to be far outside of my reach. But sometimes, people first need to be pushed outside of their comfort zone to be able to develop and grow, because developing and growing sometimes means dismissing what you thought you already knew. This experience has made me more inclined to retain a critical mindset when processing academic work, not to judge or criticize someone else's work, but to allow myself to grow as an academic designer.

Even though I deemed the process of developing a UX Portfolio fairly straightforward - by paying attention in the lectures, reading the assigned literature, reflecting on that literature and creating a visual summary for more accessible reference - I did however struggle a lot with attaining to the maximum page restriction (four pages) of the deliverable. I had to force myself to be super critical towards my work by being very strict on what could be considered relevant and what needed to be deemed irrelevant. Even though I feel satisfied for succeeding eventually, it does bring to light my everlasting deficiency to keep my work concise and clear.

UX Challenge
I can admit that delivering this challenge was rather chaotic. The UX concept that we were asked to deliver needed to be extensive, needed to be delivered within a fairly short amount of time and needed to be delivered whilst collaborating in a group of six people. Even though I again feel satisfied with the result that we were able to present, I do however feel rather frustrated and disappointed that again - referring to collaborating within a fairly large group of people - the whole appeared to be lesser than the sum of its parts, instead of the whole being presumed greater than the sum of its parts.

UX Manifesto
Even though the position that Else and I tried to communicate through our Manifesto was groundbreaking for me personally, I do understand the feedback that this position can be considered 'dated'. Where we address the lack of sight and understanding in 'traditional HCD' and advocate for 'modern HCD methods' that consider aspects beyond the user, it can be argued  that this proposition is similar to the shift from UCD (User Centered Design), where the user is indeed considered the central concern and as leading in all design decisions, to HCD (Human Centered Design) in general, where the user is viewed as not only a user, but also as a human: a flawed being that might not always be consciously aware of what it wants, what it needs and why it needs it.

However, even though this proposition might indeed be deemed 'dated', this insight was groundbreaking for me personally, as stated before. My preliminary training at the Applied University for Communication- and Multimedia Design had 'raised' me with the idea that User Centered Design is the only appropriate approach for design. Before attending this course and positioning myself within views on UX, I couldn't clearly recognize the difference between UCD and HCD. I wasn't even aware of this difference, hence the reason for this insight being called 'groundbreaking' in this reflection. It has reformed my vision on design in general and my attitude towards UX design in particular, as I can consider myself a true advocate for HCD from this point on.

[1]

Roto V et al (2011) White paper UX http://www.allaboutux.org/files/UX-WhitePaper.pdf

[2]

Hassenzahl, Marc (2011). Encyclopedia entry on User Experience and Experience Design. Available from Interaction-Design.org: https:// www.interaction-design.org/literature/book/the- encyclopedia-of-human-computer-interaction- 2nd-ed/user-experience-and-experience-design

[1]

Roto V et al (2011) White paper UX http://www.allaboutux.org/files/UX-WhitePaper.pdf

[2]

Hassenzahl, Marc (2011). Encyclopedia entry on User Experience and Experience Design. Available from Interaction-Design.org: https:// www.interaction-design.org/literature/book/the- encyclopedia-of-human-computer-interaction- 2nd-ed/user-experience-and-experience-design

[1]

Roto V et al (2011) White paper UX http://www.allaboutux.org/files/UX-WhitePaper.pdf

[2]

Hassenzahl, Marc (2011). Encyclopedia entry on User Experience and Experience Design. Available from Interaction-Design.org: https:// www.interaction-design.org/literature/book/the- encyclopedia-of-human-computer-interaction- 2nd-ed/user-experience-and-experience-design