Research on existing online communities and knowledge platforms was executed, as well as qualitative interviews with farriers around the world. Based on the findings that were collected, both Thijs and I separately ideated a concept which was visualized in wireframes. As a next step, the wireframes were transformed into a conceptual design, integrating Mustad's existing brand identity. Both concepts were reviewed by two Product Owners from Mustad, a marketeer from Netvlies and a strategic expert from Netvlies, using a sticker-method. Both designs are presented on the wall and both designers in turn provide a brief explanation of their work. Each participating individual receives a number of stickers that he or she can place at elements of the designs that he or she likes and would like to have implemented in the final proposal. After all stickers are assigned, each participating individual is ought to give an explanation for their choices. This method is often user within Netvlies to efficiently reach concessions. Based on this sticker-session, Thijs and I collaborated again to deliver a final design proposal, which was presented to the board of Mustad, where both Product Owners from Mustad put in sincere effort to convince the board of Mustad of the added value of realizing this Knowledge and Advice Base in the name of Mustad.